Being too attached to the business sometimes means that the founder is involved in every aspect of the business. And nobody, in their view, can do as good a job as them. They are indispensable. This article explores this issue and suggests ways to help you overcome this indispensability
B2B, especially product companies, rely more on traditional marketing. Digital marketing is not seen as a sales driver. Yet, it’s wise to start building for the future. So which platforms and formats should you use? This article looks at the key platforms B2B companies should use for increased reach, visibility and lead generation.
Your business generates a lot of data. Some of it reaches you, some of it doesn’t. Some of it teaches you, some is garbage. So which data should a business leader like you focus on? This article distinguishes between essential and other data.
On the path to business success, you have taken several risks. Businesses grow more risk-averse as they mature. In the early stages, it’s necessary to take risks to grow. For a stable business, there’s much more at stake. But how do you know when you are being too conservative? This article looks at the signs.
Running a business calls for a lot of decision making. Some decisions are supported by data; others are more complicated. In many of the complicated decisions, you have a ‘feeling’ on the preferred choice. Call the feeling gut-feel, intuition, instinct, or judgement- all the same. So how accurate are our gut-feelings?. This article looks at how much we should rely on our gut-feelings while making decisions.
It’s fun running a business! It’s also tough. One significant issue is the loneliness at the top. A recent CEO survey reported that over half of the CEOs surveyed admitted being lonely. And 60% of those admitted that it affected their performance. So how does a Family Business leader combat loneliness? This article looks at two ways to do just that!
You have a clear vision for your business and know what to do to get there. But somehow your employees are not in sync with you. But can a few changes make your business an irresistible magnet for the right professionals? And make your current employees Superheroes? This article looks at ways to do just that!
It’s difficult finding good employees, isn’t it? You hardly get any responses to your newspaper ads. Recruitment consultants provide you with terribly mismatched candidates. You know the right talent is out there, but you just can’t seem to reach them. This article gives you 9 sources to generate quality leads to identify your next recruit.
You have a well-established business. You feel the need to start another business. You yearn for the start-up thrill or want to diversify risk. Yet, starting a new business is not simple. This article looks at answers to that first question- what new business should I start?
Digital marketing is the rage nowadays. There are a spectacular array of digital marketing tools available. But,the first question most businesses ask – How do I run a campaign? But should that be your starting point? Read on to find out what you need to do before even conceptualizing your campaign.